With the continuous rise of online businesses on social media platforms like Facebook, people are looking for options on how to make the best of their ad performance. However, for an online business to grow in reach, it is necessary for a number of people to tune into what you sell or offer. One of the best ways to reach potential customers is to opt for a lookalike audience.
What is a lookalike audience?
A lookalike audience refers to reaching new users or people who have potential interest in your service or products due to the fact that these sets of people are parallel to your current consumers.
Creating a lookalike audience
When creating a lookalike audience, it is important to note that the person is an admin of the Facebook page of their business. The person can choose the number of the audience where smaller means a closer similarity to existing costumers while larger means reaching out to a potential audience. However, a larger audience means a lower number of similarities to your existing audience.
Step 1 - Users must first go to their audiences.
Step 2 - Select "Create a Lookalike Audience" from the audience options
Step 3 - Users can select their lookalike source by choosing their page which already has an existing audience. Users can also opt for "Custom Audience".
Step 4 - Select the country based on your target audience
Step 5 - Here is where you will choose the number percentage of the people you want to reach. It is noteworthy to choose a number based on the engagement of your customers.
Step 6 - You can now create your audience!
Bonus Info
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