Facebook Ad Optimization in 2022

Since almost everything is accessible online, it is quite mandatory for businesses to adapt techniques and advertising on social media. Facebook is undeniably one of the key players and game-changers in businesses today. Just by posting what you serve or sell, Facebook can help in giving you an online audience and demographic.

What are Facebook Ads

Facebook Advertisements are what we can consider as one of the first steps for people to get engaged in your business. These are messages that are paid to be placed on the social media platform and these can appear in messenger or on the feed of your audience. 

What is Facebook Ad Optimization

Advertisement Optimization is referred to ad creation where you tell Facebook your choice on how to get results and the outcome you want to have. This is a huge head start for business owners who want to reach their target demographic before their competitors.

How iOS 15 May Change Facebook Ad Optimization in 2021

Apple's latest update on its privacy has email marketers looking for ways to change their game in online business, as this will also affect the return on ad spend. As many Apple users will turn to iOS 15, e-commerce brands should explore optimization on ad spend.

Tips for Facebook ad optimization in 2021

• By updating to the latest app version or verifying a site domain, every optimization opportunity counts. Campaign optimizations are also a go-to as Facebook will include this in its configuration of conversion events, which is based on the activity relevant to your business.
• Ad campaigns may sometimes delay due to conversion reports from event data. Managing your campaign ads or reevaluating which is more needed for your business can help avoid risks in incorrect campaign optimizations. This is also a very ideal ad checkup as iOS 15 limits the number of ad campaigns.
• Since you are dealing with a limited number of conversion events, prioritize ones that would be shown on your website. Choose 8 of the most relevant and more important ones. Facebook will then configure these based on the activity of your business.
• Target your advertising campaign to create a drive for clicks. You can set up a link that would invite users.

If you're still struggling with how your business can reach its highest potential with Facebook ads, subscribe to Boostify. We will help you with optimizations and scale campaigns in real time.